PRODUCTION

  Parallel with the increase in living standards, the development in the cleaning service sector in Turkiye and the increase in both domestic and world demand, the Turkish cleaning products industry has shown very good performance in terms of quality, production capacity and variety. Since 1990, domestic and foreign investments in the Turkish cleaning products industry have increased considerably. As a consequence, detergent production capacity has reached 1.3 billion tons and soap production capacity has reached 550 thousand tons; both have great export potential. 

  The production of cleaning products in Turkiye can be grouped into four general categories:

  Personel Cleaning Products include mainly bar soaps, gels, liquid soaps and heavy-duty hand cleaners.  

  Dishwashing Products include detergents for hand and machine dishwashing as well as some specialty products. They are available as liquids, gels, powders and solids.

  Laundry Detergents are available as liquids, powders, gels, sprays, sheets and bars. They are formulated to meet a variety of soil and stain removal, bleaching, fabric softening, conditioning and disinfecting tasks.

  Household Cleaners are available as liquids, gels, powders, solids, sheets and pads for use on painted, plastic, metal, porcelain, glass and other surfaces and on washable floor coverings. Household cleaners are formulated to meet a variety of uses: all-purpose cleaners, glass cleaners, toilet bowl cleaners, drain openers, carpet shampoos, upholstery cleaners etc.

  The Turkish cleaning products industry has also reached world standards in terms of quality. The number of firms which have ISO 9000 Quality System Certificates and ISO 14001 Certificates is rapidly increasing. In addition, Turkish cleaning products manufacturers closely follow recent international and national developments in environmental issues and comply with environmental legislation and regulations. Most of the raw materials needed for the cleaning products industry, like fatty acids, oils, LAB, essence etc., are met by domestic production. However, raw materials which are not produced in Turkiye like tallow oil, palm oil and some other chemicals are imported.

  Soaps

   The Turkish soap sector has a huge production and export capacity. The soap sector in Turkiye is highly developed and competitive in the international arena. Since 1990, rate of production in the soap industry has increased about 10 % per year. The number of items produced has increased in parallel with consumer preferences. Today, soap manufacturers produce all types of soaps such as liquid, natural and so on. Since Turkiye has a large variety of herbs and natural products, natural soap production is also widespread and done by small size local companies throughout Turkiye. World famous " laurel soaps" are produced in large quantities in Mersin, Antakya and its regions. Turkiye is also among the top producers of olives; therefore olive oil soaps are also manufactured and exported

  The soap sector of Turkiye is now an export-oriented sector. Turkish soap producers have created their own brands, which lead to tight consumer dependence in the domestic market, and their targets are now foreign markets.

Detergents and other Household Cleaners

  In the detergent sector, 90 % of powder detergent production realized by 9 large-scale companies and % 50 of the detergent market consists of powder detergent. The rest of the production is realized by small enterprises, which are concentrated in Southeastern Anatolia. In liquid detergent production, along with a few big producers, there are many small and medium sized producers. Most of the major multinational detergent companies have their manufacturing and marketing facilities in Turkiye. Most of the foreign investors in the detergent sector are manufacturing through joint ventures and licensing agreements. Some of them are Procter & Gamble, Henkel, Colgate Palmolive, Unilever, and Benciser. Additionally, there are many domestic manufacturers, which have large production capacity.

  EXPORTS

  Exports of the Turkish cleaning materials industry show an increasing trend. While it was US $ 80 million in 1992, the value of cleaning materials exports reached $ 377 million in 2004. The share of soaps was US $ 196 million, the share of detergents was US $ 145 million and the share of other cleaning materials was US $ 34 million. This remarkably high increase in export value has undoubtedly been achieved due to the recent modernisation and technological improvements realized in the sector. Turkiye was the world’s eighth largest exporter of soaps in 2003.

 Turkish cleaning products are exported to about 154 countries.

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